Part Two of the 5 Step Internet Marketing Plan An Effective Marketing Campaign Doesn't Have to Be Expensive or Difficult

Posted by Herbaldhy at 10:09 PM 1 comments

Here are the last three steps for creating an effective Internet marketing campaign.
Step 3 - Budget
While some folks think this should be the first step, realistically you can better create the budget for your online marketing plan when you have a good idea of the costs involved. That can only be done once you've figured out your targets. You probably already have a figure in mind of how much you can really spend, so go back to your marketing campaign sheet and total the costs of all the ad spots you'd like to do. Chances are that total will exceed your overall spending limit.Action:
Now go through that list and prioritize the ads in terms of where you think you'll get the most exposure and results that fit within your budget. Move the others into a holding list. Remember, as the ads start to pull in results you can always go back and expand your campaign from that holding list.
If you are engaged in pay-per-click advertising, check in daily for the first week or so and monitor your results to ensure you are paying for results.
Don't forget to consider ad swaps and bartering as part of your payment and marketing budget. Many sites will swap newsletter ads or banner ads for similar placement on your site. It never hurts to ask.
Step 4 - Creating Your Ad Content
Online marketing works best when you focus only on one or two things. You may have a variety of products but pick one or two items that are good sellers and have a solid appeal to your target market for your marketing campaign.
Next ask yourself, "What am I selling"? It's rarely the product or service. You are selling a benefit, something that registers at the emotional level. If you are selling fishing rods, for example, you're selling the excitement of successfully landing that monster in the lake. If you are selling cosmetics, you're selling beauty.
The most successful ads use words that relate to the customer. Use You and Yours and never put the focus on Me, Mine, Our, My or We. Create several emotional words associated with the product - fun, comforting, relaxing, stimulating, addictive - and use at least one of them in the ad.
Coupons are also an effective marketing tool. They can be easily tracked either manually or by an automated shopping cart system. Use different codes for different advertising locations and you'll quickly see which ones get the best attention.
Action:
Create a text ad for each item in your Internet marketing campaign, making sure to hit at least one to three prime keywords in the text. Text ads typically run 60 characters wide by 3, 5, 7 or 10 lines long.
Once you have your text ads, go through your banner inventory. Do you need to update them with a holiday specific message? Does every image have an appropriate ALT tag? Is the graphic properly optimized for size (under 20-50kb) and resolution (72dpi)?
Step 5 - Tracking & Monitoring Your Ads
Tracking and reacting to your campaign's successes are critical in maintaining an effective marketing campaign. From your website stats to PPC stats, there are many ways to determine what is working and what isn't. By paying attention you'll learn volumes about your ads and how to hone them for best results.
Tracking tricks include using specific coupon or sales codes for each ad placement, setting up separate entry pages on your site for each ad, and utilizing a service that helps track activity.
There are advertising management services that help you to track ad performance, such as Google's DFP Small Business, a free service that is relatively easy to implement and gives powerful ad tracking management and support. Some venues, such as Facebook ads, provide their own reports.
Action:
On a daily basis for the first two weeks, review the results of your various ads. Write them up in your tracking sheet and look for any trends or patterns. Which ones are performing, where and why? If some aren't working, replace them with others that are or try another from your hold list. Once you settle into a pattern of review and ad management you'll know better how often you need to monitor your marketing campaigns.

Happy Online Sales!

Successful Internet marketing campaigns are within the reach of any business, no matter what your budget. By following the five basic steps above and committing to the follow-through, you can create a cost effective marketing campaign with a substantial return on investment.
Good sales to you this year!
Paula Polman has been in online retail since 2000 and is the owner of several online retail sites including Mossberry Hollow Living and Herbal Hugs Natural Thermal Therapy.

A 5 Step Internet Marketing Plan That's Affordable and Effective Explode Your Sales With an Internet Marketing Campaign

Posted by Herbaldhy at 9:07 PM 3

By Paula Polman 

 Are you planning for explosive sales this year through an effective, organized marketing campaign or are you maintaining your status quo and hoping for the best?
A planned, organized Internet marketing campaign with rotation through a variety of targeted sites, is not hard to coordinate, does not need to cost a great deal of money and can generate traffic and sales faster than Search Engine Optimization (SEO) and/or social media marketing efforts. It takes a bit of research and a solid knowledge of your target customer, but you can plan and implement a simple online marketing campaign in the space of a dedicated day.
A Five Step Internet Marketing Plan follows, created by in the trenches experience with online marketing for small business. By doing each of the actions, you will quickly create an online marketing plan that can be implemented immediately and begin reaping sales successes.

Step 1 - Define Your Customer
Defining your customer is as important as defining your products or naming your business. If you have not yet done a marketing plan within your business plan, then you need to do this exercise. (Here's how to create a complete marketing plan, from your Unique Selling Proposition through advertising and promotions planning. And if you are starting from square one and need to write a business plan, this Business Plan Outline will lead you through the process step by step.)
If you already have this in your business plan, you can skip ahead to Step 2.
Action:
Answer these questions as honestly as you can. In other words, don't project your expectations or hopes on them. What is your perfect, solid customer really like?

• Is my perfect customer male or female?
• Does my perfect customer work out of the home or in the home?
• What is the job profile of my perfect customer - an executive, manager, worker, entrepreneur, stay-at-home parent, etc.
• What is the net household income of my perfect customer?
• What level of education does my perfect customer have?
• Does my perfect customer have room in her spending budget for my product/service on a one time, occasional or constant basis?
• How do my perfect customers use my product/service - do they buy it for themselves or as a gift?
• Does my perfect customer spend a lot, some or minimal time on the Internet?
• Where does my perfect customer look for my product/service? Both online and in physical locations?

Once you have this written out, you should have a good picture of where to start looking to place your message and how to write your message copy.

Step 2 - Choose Your Targets
Now, where are you going to post your ads? A coordinated effort across several sites and venues commonly frequented by your customers is the most effective marketing campaign. If you are seen in several places your visibility and retained message is much stronger.
Complementary sites that you can help cross-promote to your visitors, who will then see you there too, will provide excellent reinforcement of your message. Holiday specific sites that are well promoted are excellent areas to consider.
When considering a website, social media network or newsletter for your ad, look at factors such as traffic, search engine placement, external linking (how many places link to it), quality of current ads and types of messages being presented in current ads.

• Are there many competitors of yours already?
• Is the advertising of a complementary nature to your business?
• Are the ads completely unrelated to your business and to the intended traffic of the site?

These are all clues to measure a best fit of your message to the traffic of the site.
Pay-Per-Click (PPC) advertising is another consideration for your marketing campaign. If you're new to PPC, stick to places that allow you to set limits on daily expenditures. Google AdWords is a good example. This will also help you to experiment and determine the most effective keywords by paying close attention to the statistics of the PPC campaign.
Conversion rates are an important measuring tool. What you need to do is determine what exactly you want to measure for your marketing campaign. Is it sales orders? Newsletter subscribers? Downloads of your free e-book? A conversion rate is the number of click-throughs it takes to achieve your target measurement. So if your page has 1000 hits, 14 clicks and 1 sale in a day, your conversion rate is 1:14 or 7.1%. In other words, 7.1% of the clicks are generating a sale during this period.
Close monitoring of your conversion rates will quickly tell you what is working and what is not. Don't hesitate to tweak or modify your ads if needed. This is a process in constant motion until you find the best fit. Remember too, an ad may work superbly in one place but not in another.

To be Continued

Secret Key to be a successful Internet marketer

Posted by Herbaldhy at 9:02 PM 1 comments

Dear all, how're you today?
wish you all the best for you. since may i start to post something useful things to my blog. I am so sorry for inconsistency, but from now i try to write more and more.
In this era, we always hear Internet Marketer, get money online from blog and so many successful people from it. Now, i had some tips from many expert of Internet marketer to get some useful tips and we can do it by ourself to be successfull internet marketer.
I learned Internet online marketing from Jeremy Schoemaker . Below there are 9 Tips how to be a succesfull internet marketer. Please read well and remember one thing ..you must do it from now. better if you find marketing training or learn from book but just one success key [Do It From Now].

Here the Tips:

Surround Yourself With Other Successful Marketers – You know what they say about success breeding ? Its very true. Surrounding yourself (even if its in instant messanger) with successful people is probably the single biggest step in the right direction of achieving success with internet marketing.

Understand Branding – This is huge. Its so important to understand the value of branding. Branding should be one of your biggest concerns. There is a reason most successful online companies have very unique names digg, eBay, Google, Yahoo, etc the list goes on and on. Be original in your brand. Playing off of other peoples brands is lose/lose situation because most of the time they will try to shut you down for infringement or if they don’t and you become successful then people will always have brand confusion and you will just drive more people to there site over the long haul. Now with landing pages of course it might make sense to play off of a company name to look more legitimate/respectable. Anyway understanding branding is super important.

Holidays/Events – Wow last Valentines day was huge for us pushing e-greeting cards and other misc Valentines day driven affiliate offers. Always, always prepare for holidays and events. We are starting to see some good search volume now for Tax terms and I suspect this will be pretty big as well.

Awareness of Memes and Current Events – Depending what market you are in you will always want to keep track of what is hot in the news. For Tech niches techmeme, techcrunch, and problogger are your best bets. If celebrity gossip is your gig then I highly recommend perezhilton and thesuperficial. For general news Google and Yahoo news are teh winners.

Analytics – The key to any successful affiliate marketer is analytics. Any idiot can tell that if you spend 2$ to make 8$ that is the win. Putting the analytics in place to give you those statistics is what separates many successful and unsuccessful online marketers.

American Express Blue Card - If you do not have the amex blue card that gives 1% cash back and you are doing search engine marketing then you are paying 1% more for your keywords then the rest of us are.

Embrace Adversity and Failure – A lot of times Success can be CRIPPLING to people. You get lazy or comfortable. Many times Adversity can really be your best friend in hind site. Failure is unfortunately necessary evil on the way to success. You should expect to experience failure and while it can be frustrating as long as you learn from the experience you can usually turn it into a positive event.

Do not Fear Change – If you feel you need to mak a change then make it and watch what happens. This sounds so simple but I get emails everyday where people ask me what I think they should make a change on there site. I always ask them… why don’t you do it and see what happens. I mean seriously whats the worse that happens… you go revert back?

Pay your taxes – Don’t spend hours or days tying to save a few bucks when you could be using those resources to focus on growing your business.

That several tips will be complete if you start to be internet marketer. Lets to make website, blog and join some internet marketing link. You can registrate here .

"little thing started toward success" [adi akmal] 

Why You Must choose Secure Invesment?

Posted by Herbaldhy at 6:40 AM 0

Referred to as investment or capital investment, we invest some money or buy an asset with a view to obtaining an advantage in a specific time that you specify. Obviously we always want the benefits of any investments that we have decided. But who would dare to guarantee that if you invest it, or it must be profitable. Well this is where art investing. What type of investment you decide, how much, how long you hold, and when to take it off, and the other predictions are beyond our calculation. Investments that can provide opportunities for greater profits, it will usually be followed with greater risk of loss as well. For those of us with a mediocre capital must always choose the type of investment which if the safe and profitable. The problem is what kind of investments are suitable, safe and profitable.

Everyone who wants to succeed must invest to achieve its objectives. How to achieve that success is not the same for everyone. Success begins with choosing the right way to invest that can take you to the destination you want to accomplish.

Capital investment one of popular investment nowadays

Investment shared into 3 groups:

1. minimum yield minimum risk results (minimal risk, minimal)

2. medium risk medium yield results (intermediate risk, the result is)

3. the results are high risk high yield (high risk, big results)

All of that is the obvious choice each person has a desire that is different. As an investor who must learn to see the many facets and ways how to spot opportunities, positioning, minimize risk, and prediction as well as knowledge of good and complete.

Trying their best, keeping an open mind to learn and continue to think positive is the most important before knowing anything.

Here are some approaches you can use as a reference. Advantages and Disadvantages of some type of investment before you make a decision:

1. SAVINGS

Save money in the bank for use later if needed

Profit:

 Can be taken at any time and do not have a small relative risk

Loss: 

 Money can be easily reduced, as it can be taken at any time with ease and little interest.

2.DEPOSITS

SAVING MONEY FOR A PARTICULAR PERIOD, IF THE MONEY IS NOT YET DUE OR WILL BE TAKEN WHEN TAKEN BEFORE penalty MATURITY.

Profit: 

 Very low risk. Acceptable rates greater than regular savings.

Loss: 

 Profits or interest received much less when compared with other types of investments that are dealing directly with market risk.

3.MUTUAL FUND

Is the place to collectively raise funds. The money raised will be managed by the Investment Manager to be invested in other investment types. If the gain or loss will be divided equally to the investors. This may be an option for those who are just starting to invest. Different types of risk, depending on the selected type of risk.

Profit: 

 Because invested a lot of places, so if there is a loss in one place can be saved in other places that might make a profit. Here you do not need to have a lot of knowledge, because it is managed by the Investment Manager.

Loss: 

 Giving credence to the fund management institutions for some people, because it does not run itself is often not satisfied with the results. There are administrative costs.

4.BONDS

Bonds are debt instruments, is proof that we give loans to certain companies or government. Parties who owe will provide interest for a specified period. Debt repayment period of more than one year. The safest bonds are bonds or debentures of the country.

Profit : 

 Greater than the deposit interest rate.

Loss: 

 Long-term (> 1 year), so it can not be liquidated if necessary or if you want to invest another. If the party who owes bankrupt, means it can not return the debt.

5.SHARE

Have the means you have an ownership stake in a company. The money that we plant used as capital for the company. The Company will provide an acceptable profit to the shareholders is called dividend. When judged good or a lot of people who are interested to buy shares in a company, the price will go up, so when you sell your shares will benefit. Conversely, if the company suffers losses, the stock could go down so that you can suffer losses. This stock can be purchased at the company's securities. For each purchase or sale transaction, you will be charged.

Profit:

Can bring in huge profits when stock prices rise. With little capital, can be obtained the results many times over.

Loss:

Greater risk of losing all, when stock prices fall.

6.GOLD

Gold prices tend to rise every year, which is why many people who buy gold and then sell when the price goes up. If you want to use for investment, gold should be bought precious metal than gold bars or coins in the form of jewelry. Gold bullion or coins not experience shrinkage or the cost of manufacture is usually worn when we sell in the form of jewelry.

Profit:

Liquid assets or assets are an easy sell.

Loss:

In storage because it is difficult if not careful can easily be stolen.

7.PROPERTY

Just like gold, the price of a house and land property is likely to rise. By purchasing the property, and sell it in the future will be profitable because the selling price has gone up. Housing prices will quickly rise if strategic location or proximity to public facilities, this may be a consideration when choosing a location. When going to buy a residential home yet or still under construction, ensure that the developer can be trusted and there is a clear agreement, because there are some cases, after we pay, housing construction was discontinued resulting in losses.

Profit:

Little risk and can be rented out so it can provide extra income.

Loss:

Need funds to buy a house or land. Property is not a liquid asset because it is not easy to sell when times need the money.

Please choose in accordance with your heart, good luck! 

today's money is not everything, but everything can be bought with money

Posted by Herbaldhy at 9:55 PM 1 comments

indeed in today's money is not everything, but everything can be bought with money. Look at the picture below, [picture taken from this web]:

Spot the rich guy! Funny pictures of rich men and the beautiful girls that cling on to them for their money. This first picture looks like the girl is his going to be his next meal!

Wow, we are speechless with this next picture. He must be a very very rich man!

Another girl that's either going to be eaten for his next meal or she has already poisoned him judging by his face and she's just waiting for the inevitable.

Is this his daughter...nope! It's another very wealthy man.

It really is not hard to spot a rich man..here is Beth Ostrosky and Howard Stern 

Pictured above are not jokes at all, although you may laugh, hehe ..
are you jealous? maybe you are much more athletic, handsome, young but is still single. Ask your little hearts, what was the cause. Do you not have a material or a source of well-being, please think about my friend. Life is too short, do not sit on my hands a lot, let us rise up, Never give up to be successful

Be a Business Man, Be A rich Man

Posted by Herbaldhy at 9:02 PM 0

What is your answer when asked why you have to be rich?
There must have been among you who replied to a happier life, comfortable and serene. Actually, according to experts, the real purpose of life is not for the rich, but to achieve happiness. Well many people believe to be rich or happy we have a lot of money. Of course this is not one, but very wrong way to get a lot of money, materials and well-being with the wrong way, okay?

Most of my relatives think that being rich is a necessity but should be coupled with the wealth of faith, to be used for good fortune. So that we can share to others, useful to others. AA Gym, a spiritual Indonesia always reminded the importance of getting rich Due to the richness that we can help people who are trouble and could be useful for others.
Valentino Dinsi in his book "Do not Become A Lifetime payday" always motivate us to become a successful businessman, which could open up employment opportunities. That means to be a successful and wealthy in order to be useful for others.

Well now how do I, what can businesses do we start? Revert to self "what hobbies / passions we? Like my own personal hobby of writing, I developed a little writing on the website / blog, it turns out this way to make money. Too many of the nouveau riche of the website / blog. You may know Anne Ahira, Cosa Aranda, Michael Arrington or Pete Cashmore, only the income from their blogs can be millions or even hundreds of millions of dollars.

If you personally have a hobby what? maybe there is anyone here can produce cool t-shirts or beautiful shoes. Have you developed, accompanied by a powerful dream, please you promote online, customers will come no matter your business will grow.

Look for a reference as much as possible to develop your business, please googling or looking elsewhere. Now it is the information age. Rest assured your efforts will be even greater, and one saying to you "Welcome to the new rich!